Hartshorn & Co., Inc. designs and manages customized portfolios made up of individual stocks, bonds, ETF’s (Exchange Traded Funds), short only funds, and cash. Each portfolio is created based on individual client needs and tolerance for risk. We are a multi-cap manager investing in stocks ranging between 250 million dollars to over 300 billion dollars. We utilize various investment strategies including: growth, value, trend following, and fixed income ladders.

The growth strategy is our core strategy and is based on the Dorsey Wright & Associates bullish percent charts and the CAN SLIM method developed by William J. O’Neil founder of the Investor’s Business Daily. The value strategy identifies large cap stocks with strong brand names, attractive fundamentals and strong price and volume action. The trend following strategy utilizes ETF’s to invest in international and domestic markets. Our fixed-income ladder is designed to generate income by buying various maturities of investment grade bonds.

CAN SLIM (Core Strategy)

• Stock must have sales and earnings growth of at least 20% during the past 4 quarters.
• Stock has new products, new management or near new high.
• The stock’s float (stock available to be traded) should be less than 100 million shares.
• Buy the two or three of the best stocks in the strongest industries.
• Institutional ownership should be in a range of between 30 and 80 percent.
• Commit more money to stocks when market in accumulation and less under distribution.
• Stock must breakout of a base on heavy volume and show strong accumulation.

Value

• Stock must have a strong brand name and above average management.
• Stock is undervalued in terms of low P/S ratio, low P/E ratio or high dividend yield.
• Stock must demonstrate signs of strong recent accumulation.

Trend Following

• Invest a portion of assets in international ETF’s based on attractive interest rate environment, attractive fundamentals, and strong technical factors.
• Invest a portion of assets in short only funds when fundamental and technical factors are weak in the US markets. Used as a hedge and to generate absolute returns.

Fixed Income Ladder

• Buy and hold a diversified group of investment grade bonds.
• Buy fixed income investments that offer the best value on the yield curve.
• Buy various maturities between 1 and 10 years to maximize return and minimize interest rate risk as the current environment dictates.